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Are CMOs Planning and Spending Wisely

Being a CMO has always been difficult. Until recently, you couldn’t accurately measure how well your programs were performing and what kind of growth you were delivering. With the advent of digital marketing, that issue was minimized, but you had to keep up with new online channels and tactics. And now, with data privacy laws, … Continued

CFOs Manage Risk

As you can imagine, CFOs are nervous about the near-term with economic indicators suggesting a recession could be happening. However, those fears won’t change the fact that CFOs are being tasked with more forward looking responsibilities than ever before. Instead of solely focusing on budgets, reporting, audits, and compliance, their role is shifting to be … Continued

CFO Concerns

There have been predictions for the past year or so that a recession is coming. Unfortunately, no one knows when or how deep it might be. The naysayers are having an impact on the C- suite as a number of surveys highlight CFO concerns about the future. For the first time in more than a … Continued

Top Seven (7) Female CEOs

Female CEOs are on the rise in Fortune 500 companies. 2019 represents a record year, with 33 female CEOs. While this is still a small percentage of the overall total at 6.6%, it does represent an increase of 37.5% over last year, when there were 24 female CEOs. Additionally, Glassdoor’s annual survey of the top … Continued

CEO Pay

Every year a new report comes out on CEO pay, and it tends to call out the discrepancy between CEO compensation and their employees. The question it begs is how reflective of the overall market is the data being shared? The answer is not as simple as you might think. Articles like this one and … Continued

3 Top HR Trends for 2020

We know that the workforce of the future will be different. We’re already experiencing dramatic changes in the composition of workers. Baby boomers are retiring in record numbers, and beyond millennials, we’re seeing generation z enter the workforce. As we move towards the majority of workers being digital natives, these tech savvy employees have different … Continued

Customer Centric Leadership

Putting the customer first is easier said than done. Customer centric leadership is a wonderful concept, but does it work in practice? The answer is yes, assuming you adopt the process across the entire organization and execute well. According to recent Gallup research, when you are able to build emotional bonds with customers, you can … Continued

Are CEOs Unfit for Future Demands

According to a new report by Korn Ferry, The Self Disruptive Leader, the investment community is bearish on today’s leadership. Two thirds believe that private sector CEOs are “unfit” for future demands. The number is even higher in the United States, at 70%.   According to Dennis Baltzley, Korn Ferry’s global solution leader for leadership … Continued

Top 6 Customer Experience Blogs

Focusing on Customer Experience (CX) has become a key growth driver for companies. If you’re not familiar with the term, it refers to a consumer’s view of their interactions with your company. From the first time they see you in a Google search to their calls or emails to support. Viewing their experiences in a … Continued

CMO Insights 2019

It comes as no surprise that CMOs are concerned with growth. Two-thirds of those surveyed in Deloitte’s Spring 2019 CMO Survey ranked it as their number one challenge, with more than a third ranking it as their top challenge. Interestingly, concern with growth was consistent across the board, regardless of size, industry, or sector. Below … Continued