As we discussed in our 2020 predictions – human potential, there is a lot of energy focused on the potential for technology advancements to gain a stronger foothold in corporate America. Forrester’s 2020 predictions highlights a number of these technology trends they believe will have an impact in the coming year.
IT departments have been innovating with DevOps and other philosophies for the last decade. They have also been moving from on premise hardware management, outsourcing first through co-location then the public cloud. Now, this type of thinking is table stakes. The challenge today is to address innovation in a way that benefits the entire organization and not a siloed endeavor. “The boundaries between what is IT and what is the business are already fading to reveal a much more powerful and fluid IT capability.”
Forrester also predicts that companies will further invest in data, even though ‘big data’ has declined over the past few years. From staffing to data literacy to managing the ‘data logjam’, companies are reassessing the value of data. Relatedly, data is becoming ‘weaponized’ by cyber criminals. They note three trends we’re seeing that will persist:
- The importance of data and the power of being an insights-driven enterprise are increasing the damage factor of data breaches.
- The adoption of emerging technologies like the internet of things is creating a larger attack surface that’s often built with only a few security controls, exposing enterprises in never-before-seen ways.
- The unfortunate reality will come to light that evil forces can adopt technologies such as AI and machine learning faster than security leaders can.
Another trend that has gained a lot of traction in the past year is privacy. With new legislation like the European privacy act GDPR, third-party data collectors will face harsher penalties if they don’t take data privacy seriously. According to the report, “The backlash has begun, and more people are taking active measures to protect their privacy. Forrester predicts that privacy class-action lawsuits will increase by 300%.”
Along with consumer privacy, regulatory bodies are going to impact how marketing is able to collect data. Real time buying is singled out as a process that not only violates GDPR but due to CCPA, “which requires that organizations protect personal data such as IP address and device data and share the data only with third parties with whom they’ve contracted — and the whole RTB process is effectively a data breach. Adtech vendors will be forced to use anonymized or aggregated data in their solutions, upending digital advertising as we know it today.”
If you have questions on how 2020 predictions may affect your company or you’ve been thinking about how to up-level your leadership team, send us a note, and one of our retained search consultants will reach out to schedule a time to talk.